Sad Summer Festival presented by Journeys
All Time Low, The Story So Far, Movements, The Maine, Grayscale, Destroy Boys, Yours Truly
Sad Summer Fest (presented by Journeys) returns in 2020 to build on the momentum created by its inaugural year. In its first summer, Sad Summer Fest trekked across the US featuring shared headlining duties from Mayday Parade, The Maine, and State Champs.
Now, back for round two, the festival has already grown in size - and will return to City National Grove of Anaheim - Outdoors on Saturday, July 18. The festival is excited to unveil this year’s headliners All Time Low, a band whose career has spanned seventeen years across the scene. “Rock n Roll summer camp just hits a little bit different when you’re with your friends. This tour is going to be something special, something we’ve all been chasing. Can’t fucking wait,” All Time Low’s frontman Alex Gaskarth says of the band’s upcoming summer with Sad Summer Fest.
Other highlights for 2020 include Sad Summer Fest’s partnership with REVERB, a nonprofit that works to empower music lovers to take positive action in environmental and social issues. Sad Summer Fest is delighted to bring the Rock’n’Refill program to the tour. Among other eco-efforts the festival will work to reduce its single use plastic output by encouraging fans to refill reusable bottles at the tour’s free hydration stations, presented by Journeys.
“We are excited to partner with Sad Summer Fest this year as the presenting sponsor, and to build on what started in 2019. The audience is perfectly aligned with our customers and employees. And from the bands playing the stage to the teams of people working behind the scenes, we couldn't ask for a better group of partners. So this summer, we're looking forward to creating unique, thoughtful experiences to share with our employees and core customers all across the country." - Adam Sloan, Director of Entertainment, Journeys Group
The tour will once again feature interactive fan experiences - this time bigger and better than before - including activities on site, photo backdrop activations, and much more. Sad Summer Fest is also excited to continue its philanthropic efforts by partnering with a number of non-profit organizations at both the local and national level to help inspire festival-goers to use their passion for music to give back to their community. This will involve a variety of volunteer efforts, awareness campaigns, and fundraising endeavors.
Fans can catch All Time Low, The Story So Far, Movements, The Maine, Grayscale, Yours Truly, and Destroy Boys on every date of this year’s Sad Summer Fest.
Pre-sale tickets for Sad Summer Festival will go live at 12pm PT on Tuesday February 25th. Fans can use code SAD to access the pre-sale. General on sale begins on Friday February 28th at 9am PT.
Journeys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.